Search Engine Optimization(SEO)
What Is Search Engine Optimization (SEO)?
Search Engine Optimization (SEO) is a collection of techniques used to make your site appear as relevant as possible to a set of keywords. When people search for information of the web, they go to a search engine website like Google and enter a set of search terms into the search text field. After clicking the submit button, the search engine uses its own set of complicated calculations on its own server to identify the set of WebPages that it believes are most relevant to the search terms. Since most people who want to find information on the web will go to search engines as their first step in finding that information, website owners who want the world to see their website will want to do whatever they need to do in order to have their website included in that group of websites. Search Engine Optimization encompasses all the techniques that webmasters must use to achieve that goal.
Search Engine Optimization Techniques
SEO techniques can be divided into two categories:
On page techniques consist of all the things that you can do directly to your own website to make it more appealing to search engines, such as making specific changes to your HTML code or adding a sitemap file to your website. Off-page techniques are centered around the task of “link building”, which is the process of getting other websites to link to your website. SEO experts generally agree that off-page link building techniques provide you with 90% or more of the effectiveness of your SEO campaign. It is still important to use on-page techniques because they involve fairly easy changes to your own website and using them will definitely make a difference when combined with off-page techniques. But once you have made the most important on-page optimizations to your web pages, building links is by far the most important activity you must pursue to get your website ranked well.
Let’s start with the changes can be made to your own web pages to make sure the search engines see these pages as favorably as possible.
We’ll look at
Ø Getting good keywords
Ø Structuring your pages properly
Ø Creating and using good unique content with these keywords
Ø Highlighting the keywords in the most important places on your pages
Ø Discontinuing or avoiding the use of any techniques that search engines don’t like
Off-Page Optimization = Backlinks
These days, any reputable SEO expert will tell you that getting a large number of high quality backlinks from relevant websites is the key to getting good search engine rankings. You must still do a reasonably good job of on-page optimization to put your web pages into the best possible light, but getting good backlinks is what will really move your website to the top of the search engine rankings.
A backlinking strategy for your website will be most effective when the backlinks have the following properties:
Ø Backlinks come from a large number of websites
Ø Backlinks are from websites and pages with content that is relevant to the content of our website
Ø Backlinks are one way links, not reciprocal links
Ø Backlinks use some of your site’s most relevant keywords as their anchor text
Ø Backlinks come from websites with good pagerank
Ø Backlinks come from websites on a variety of IP addresses
Ø Backlinks come from pages with a small number of outbound links.
In other words, the number, relevance and quality of backlinks are all important factors.